Gartner Magic Quadrant for Meeting Solutions

 

Published 4 September 2018

        Gartner ซึ่งเป็นบริษัทวิจัยและที่ปรึกษาด้านเทคโนโลยีสารสนเทศชั้นนำของโลกได้จัดอันดับของ Solution ด้านการประชุม โดยการประกาศครั้งล่าสุดเมื่อวันที่ 5 กันยายน 2019 ได้ประกาศอันดับของผลิตภัณฑ์ด้าน Meeting Solutions โดย Zoom ได้ถูกจัดให้อยู่ในกลุ่ม Leader ซึ่งในรายงานดังกล่าวมีข้อมูลที่น่าสนใจ ดังนี้

Strategic Planning Assumptions

 

     By 2022, 40% of formal meetings will be facilitated by virtual concierges and advanced analytics.

 

    By 2024, remote work and changing workforce demographics will impact enterprise meetings so that only 25% will take place in person, down from 60% today.

Market Definition/Description

Application leaders who are responsible for digital workplace applications deploy meeting solutions to:

  • Enhance face-to-face meeting activities (e.g., with content collaboration)

  • Reduce geographic barriers for organizational communication

  • Increase employee engagement and team cohesiveness through the use of video

  • Save time and money by minimizing business travel

  • Train remote participants in multiple locations

  • Deliver corporate or departmental communication events, such as employee town hall meetings

Buying Patterns

Based on Gartner client inquiry and reference customers, enterprise buyers for meeting solutions come from both IT and lines of business (LOBs), whose needs differ:

  • IT buyers weigh the audio and video requirements and capabilities for enterprise meeting solutions in assessing purchasing decisions for horizontal use cases and broader unified communications and collaboration (UCC) goals.

  • LOBs desire support for specific use cases such as training, HR interviewing candidates, sales acceleration and marketing webinars.


Trends

  • New designs based on ease of use for simplification of host controls, quick joining to meetings, and integration to conference room systems.

  • Blended asynchronous (messaging, content, scheduling, tasks, recordings) and synchronous (voice, audio, screen sharing) collaboration in persistent rooms or workspaces.

  • Equal capabilities across diverse endpoint types, from group video system codecs to desktops, laptops (through browsers or clients), smartphones, tablets and so on.

  • Transcription and language translation for delivering webinars, town hall meetings and quarterly business reviews.

  • Artificial intelligence (AI)-influenced technologies that improve the videoconference room experience by automating the meeting join and content sharing processes.

  • Optimization of delivery to enterprise networks — for example, by supporting security via VPN or broadcast via CDN.

  • Visibility into the enterprise video estate, with integrated management and reporting software providing information on meeting solution performance and usage.

  • Integration with related collaboration investments, including UCC and cloud office.

  • Pricing models that span a range from low-end freemium to high-end premium services.

Zoom

 

      Zoom offers SaaS, hybrid, managed service and dedicated deployment options for its Zoom Meeting and Zoom Video Webinar solutions, along with its partners’ conference room endpoints.

Strengths

 

  • Zoom’s wide array of deployment options, including freemium, allows organizations flexibility when considering how best to consume its increasingly popular video collaboration service.

  • Zoom’s rich meeting solution feature set, expanding partner community, and integration with services such as Slack and RingCentral are driving demand for the vendor’s services by end users and IT organizations alike.

  • Service reliability and the pace of innovation and improvements were cited by Zoom’s reference customers as strengths.

Cautions

  • Zoom maintains both direct and indirect sales channel selling processes. This can sometimes lead to sales channel conflicts, which can confuse IT buyers or lengthen negotiations unnecessarily.

 

  • The cost to purchase Zoom’s meeting solutions is typically lower than that of most competitors, but buyers need to be aware that the items bundled in at no additional cost initially may carry a price increase upon service renewal.

 

  • Zoom’s reference customers cite a desire for more integration options for their preferred business applications, as well as better interoperability with external meeting solutions.

Source : Gartner, Inc. (https://www.gartner.com/en/documents/3956977/magic-quadrant-meeting-solutions)

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